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2006/08/21

Should You Participate?

Participating in Google's AdSense program requires no long term contract. Want to STOP participating? Simply remove the code from your site and send Google a brief note. There's absolutely no risk in experimenting. Since you are free to place the ads anywhere you like on your site, it is easy to leverage the income-producing potential of low-converting pages, without compromising the PREselling efficiency of the pages that monetize well. In short, there are very few reasons why one would NOT want to participate in the AdSense program. In most cases, it's a true WIN-WIN-WIN (Google-visitor-you) situation. Who is Google especially suited for? It's EXCELLENT for those who already have, or for those who want to start, high-quality, theme-based content sites, with excellent keyword-focused content pages. That can range from a wonderful little hobby or passion site to a full-blown information site by a major company. In other words, Google AdSense is likely perfect for you, the SBI! owner, no matter what else you are doing with your site (almost -- wait until you see why one SBI! owner won't be using AdSense, below). It can now be as simple as... "Have a passion? Create loving content about it. Then monetize the traffic you'll build with SBI!." ... or it can be as big and complex as you like! -------------------------------------------------------------------------------- Always remember the core SBI! philosophy... Content is your foundation... no matter what you want to do.... Great content builds free traffic from the engines (when you follow the Action Guide and do it the SBI! way). Great content PREsells. It convinces visitors that you know your stuff, that you generously share it, and so it warms them up for the final step.... Monetization. Once you have warm, willing-to-buy traffic, how do you want to monetize that traffic? Google AdSense provides such a powerful monetization option, that it could almost stand on its own ("almost" because it's always best to diversify, as we'll see below). Other ways to monetize... affiliate programs -- now you can afford to pick only the best referrer/finder -- send visitors to a small number of recommended service-providers, on a per-lead, or per-sale basis. sell your own services -- most services address a niche. Create content, deliver your e-zine to them, build trust, and they will contact you. Obviously, each new client yields an extremely high ROI. reps/IBOs/distributors/retailers -- have something to sell? Great! But before you send them to your shopping cart, you need that warm-willing-to-buy traffic. sell your own e-book or other e-good. Again, these tend to be niche-based, so are perfect monetizers for your traffic. These are the most common "primary monetization models." The key to using your site most profitably is determining the best mix of monetization models (primary and secondary) for you. It may be selling high-end hard goods only, or it may be a blend of "a little bit of everything." And now, regardless of what your main monetization source may be, you have Google AdSense to blend into the mix, or even to be a Primary Monetization Model. We are now seeing many new SBIers whose primary model is to create a site based on their hobby, passion or knowledge, then AdSense-monetize the traffic that SBI! builds so well. The key point, though... Order Free Laptop Now | Join to Free Ads

posted by Khoirun @ 10:26 AM   0 comments

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